Toronto SEO Case Studies that showing our great achievements in Search Engine Optimization (SEO)

Here are some Case Studies that demonstrate our great achievements in Search Engine Optimization (SEO)

Our strategies provide long term results providing you with an amazing ROI.

SEO results

Extreme Competition

Children’s Education Funds Inc. is a great company that sells Registered Education Savings Plans. This puts them in direct competition with large banks which are of course rank high in Google because they are seen as a high authority in any product they sell.  This makes it extremely challenging for anyone else to achieve one of the coveted 10 positions on the first page of Google.

With great effort and persistence they now show up on the first page of Google for over 50 keywords/phrases! More than 10 of those are 1st position.

Highly Competitive Category

For some companies the math is simple –  the more traffic to your website, the more business you get. Being near the top of Google searches is a must for a business like Avola College – a school for Hairdressing and Esthetics.  Being found on the first page of Google provides prestige and an immediate sense of trust in the company and their reputation.

This is a competitive category and very challenging to rank high.  Success was achieved for many keywords and the results continue to bring in new leads regularly.

SEO results
SEO results

NICHE FOCUS

There are lots of home builders and contractors out there so naturally the competition to be found on page 1 of Google is fierce.  The key for to success for ranking Valleymede Homes was to focus on their specialty which is luxury homes. They only build large custom homes so that narrows down the competition but was and is still challenging.

With persistence we achieved every high rankings for several focused keywords like “luxury home builder”, “custom home builder”. Since that’s exactly what they do, it works.

LOCAL SEO

There is no shortage of printing companies in a large city and they all need a steady stream of new business to survive.  ClearPrint is a website much like VistaPrint where you can upload your artwork and print post cards, letterhead, business cards and just about anything. They also have lots of beautiful templates you can use so if your not a designer, you can still produce very nice printed marketing materials.

It’s important to the company to have high visibility in Google searches so we complied a long list of related keywords and went to work optimizing the site for those keywords and finding backlinks etc. High Quality but Low cost printing is their differentiator (they are cheaper than VistaPrint on most items) so that’s where we put most of our focus as our research showed that a large percentage of searches were price point related like “cheap printing” etc.  It did not take too long to rank for a few of the keyword phrases and we continue to rank for more.

This project is falls into the category of “Local SEO” since people usually want to find a printer near by to avoid high shipping costs.  We wanted to illustrate here that when you are competing locally you also have to compete with Yelp and other such directories. As you can see in the screenshot to the right, Yelp has the first 2 positions. In most cases you can’t get around that but Yelp is essentially paid advertising so we don’t consider them Organic results so although this example show our client in position 4, it’s position 2 as far as we are concerned.

SEO results